| Tina Derby Résumé |
| SUMMARY OF QUALIFICATIONS |
| Experienced, creative marketing professional with expertise in e-commerce, online marketing, customer research, sales, team building and more. Demonstrated ability to develop and deliver successful marketing programs for both consumer and business audiences. |
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| PROFESSIONAL EXPERIENCE |
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| Keepsake Quilting , Moultonborough, NH, Internet Marketing Manager |
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04.2008-02.2009 |
| Multi-channel retailer specializing in quilting, knitting and needle arts products. |
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Online Communications: Manage strategic, creative and technical implementation of online marketing programs, including HTML e-mail campaigns, ensuring that strategic objectives and quality standards have been met. |
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Website Development: Oversee website development team, creating a seamless online shopping experience and proper optimization for search engines. |
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Web Marketing: Manage and constantly improve PPC, SEO, and online advertising campaigns. |
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| Equine Experts, Warner, NH, Owner & Manager (Part-time position) |
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2001-present |
| Communications firm specializing in marketing and advertising services and event management. |
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Business Development: Founded and developed content for regional radio show and print newspaper with circulation of 7,500. |
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Marketing Communications: Designed ads, newsletters, brochures, logos, and trade show graphics for clients utilizing Adobe InDesign, Photoshop, and Illustrator. |
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Event Management: Organized and managed seminars, clinics, fundraisers and “open barn” events. |
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| MadgeTech, Warner, NH, Manager, Online & Print Content and Design |
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2007 |
| Manufacturing company specializing in production of data loggers. |
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Business Development: Worked with sales and marketing team members to devise and implement marketing strategy, helping increase sales 130% from prior year. Responsibilities included working with Director of Sales to motivate and manage international network of distributors for company’s products. |
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Marketing Communications: Oversaw development of materials for trade shows, direct mail, online and print publication. |
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Database Administration: Utilizing Salesforce.com database platform, customized and maintained sales database of approximately 20,000 records to identify and track key sales indicators. |
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Website Development: Working with team of five, managed corporate website development team. Maintained and updated website using HTML and CSS. |
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| Future Planning Networks, Concord, NH, Executive Director |
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2005-2006 |
| Non-profit providing support services to families of people with developmental disabilities. (Part-time position: 20 hours per week) |
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Business Development: Managed all aspects of regional non-profit, growing client base by 70% in a 12-month period. Responsibilities included selling association services, products, and training events and networking with other organizations to create strategic partnerships. |
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Marketing Communications: Created advertising, public relations opportunities, agency newsletter, and sponsorship sales. |
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Program Administration: Hired, trained, and supervised staff, including office personnel and field representatives. Monitored and reported on monthly sales volume, financial and business transactions. |
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| Good News Garage, Manchester, NH, Marketing Manager |
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2005-2006 |
| Non-profit providing transportation to low-income families (Part-time position: 20 hours per week) |
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Business Development: Managed all marketing and fundraising activities for New Hampshire operations of regional non-profit, increasing number of incoming donations by 50% from previous year. |
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Marketing Communications: Co-hosted cable television shows and wrote articles to help promote organization and increase opportunities for relationship building. Responsibilities included writing and distribution of press releases and articles, oversight of scheduling and logistics for promotional events, and creation of brochure and flyers. |
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| Serve New England, Avon, MA, Marketing Manager |
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1999-2005 |
| Non-profit food cooperative providing services in six states. |
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Business Development: Handled all aspects of sales and marketing Created and maintained positive working relationships with existing and potential sponsors, grantors and program advocates. Worked with other management to revise sales offerings, resulting in an average of 40% increase in revenues in 2004 and 2005. |
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Marketing Communications: Responsible for layout, content and publication oversight of monthly newsletter with circulation of 20,000. Represented company at meetings, events, and tradeshows. |
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| FCI Electrical, Manchester, NH, Marketing Database Administrator |
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1995-1999 |
| International manufacturing company specializing in electrical connectors. |
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Database Administration: Managed all database and presentation projects in marketing department. Utilized Visual Basic and Progress programming languages to create databases and reports. |
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Marketing Communications: Designed PowerPoint presentations for use by company executives. |
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| EDUCATION |
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| Jones International University, Centennial, CO |
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2008 |
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MA, Business Communications with a concentration in Leadership |
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| Thunderbird School of Global Management, Glendale, AZ |
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2008 |
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Executive Masters Certificate, International Marketing |
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| Thunderbird School of Global Management, Glendale, AZ |
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2008 |
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Executive Masters Certificate, International Management |
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| Progress Software Corporation, Burlington, MA |
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1998 |
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Progress Programming Language Certified Programmer |
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| New Horizons, Merrimack, NH |
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1997 |
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Novell Certified Internet Specialist |
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| Franklin Pierce College, Concord, NH |
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1995 |
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BS, International Business |
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COMPUTER PROGRAMS & LANGUAGES |
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Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Microsoft Publisher, QuarkXPress |
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Adobe Audition, Cool Edit Pro, Power Director |
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Microsoft Access, Excel, PowerPoint, Word, Outlook |
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| Online Presentations & Meetings |
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Cisco WebEx, Citrix GoToMeeting |
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HTML, CSS, Visual Basic, and Progress |
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| CRM, Salesforce Management |
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